Doritos says it

Doritos 10
Women don’t like to lick
their fingers as generously as men when eating chips, PepsiCo’s
CEO says.


  • Indra Nooyi, CEO of Frito-Lay parent company PepsiCo,
    told Freakonomics Radio that it is looking at creating special
    chips just for women.
  • She said the new chips will be designed and packaged
    differently to reduce the crunch and limit the amount of flavor
    that gets stuck on consumers’ fingers.
  • There’s been some backlash on social

Doritos may have been trying to win over female fans, but it’s
ended up offending many of them. 

In a recent interview with Freakonomics Radio, PepsiCo
CEO Indra Nooyi
said that the company
is looking at ways to develop
women-friendly chips that do not leave flavor residue on fingers
and have a less audible crunch.

According to Nooyi, these are two traits of its chips that
women don’t like. 

“As you watch a lot of the young guys eat the chips, they
love their Doritos, and they lick their fingers with great glee,
and when they reach the bottom of the bag they pour the little
broken pieces into their mouth, because they don’t want to lose
that taste of the flavor, and the broken chips in the
bottom,” Nooyi told Freakonomics. 

She added: “Women I think would love to do the same, but
they don’t. They don’t like to crunch too loudly in public. And
they don’t lick their fingers generously and they don’t like to
pour the little broken pieces and the flavor into their

The news has left some fans bemused. 

Doritos chipsTwitter/ErinGriffith

Some are concerned — will crunch-less chips be soggy
snacks? Doritos chipsTwitter/secupp

Rather than winning over the hearts of its female fans, it has
managed to ostracize some of them. 

Doritos chipsTwitter/kateford76

PepsiCo did not immediately respond to
Business Insider’s request for comment.

Doritos chipsTwitter/danielleiat


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